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Point of sale branding

Point of sale branding

Getting your brand message across to your customers is very important as it gives identity and makes your business memorable, encourages consumers to buy from you and supports your advertising and marketing. Branding gives consumers something to relate to and connect with. It’s the face of your company and helps consumers distinguish your business across every medium. Branding could be the deciding factor for customers when they make a purchase decision, almost sixty percent of shoppers said they actively buy from brands they know, and twenty percent said they bought a product because they liked the brand. It helps your promotion pack that extra punch with added impact and recognition. When you brand your company, you’re giving your business identity creating a reputable, highly-regarded workplace. Brand awareness refers to how recognised your brand is with your target audience. High brand awareness leads to brands being widely recognised. Brand awareness is very important as consumers cannot consider purchasing from you if they are not aware of it.

Brand identity is the personality of your business and quality of products with customer care your customers expect. After purchase it is what your customers walk away with after they interact with your brand. Your brand identity is comprised of how you communicate your values, product or service. Also how you want people to feel when they interact with your service.

Brand management is the process of maintaining and creating your brand. Including managing the tangible elements of your brand your brand is a living asset, and it should be managed in this way.

Brand recognition is how well a consumer in your target audience will recognize your brand without seeing your business name by your logo, packaging or advertising. This also goes hand-in-hand with brand recall, which is thinking of a brand without any visual. identification.

Brand trust refers to how much consumers and customers believe in your brand. Providing a high quality product or service creates trust among your customers, which is important in a world where there is so much competition. Effective and strong branding builds trust with your customers.

Brand valuation is the commercial value of your brand brought from consumer recognition, trust and perception. A strong brand can make your business invaluable to customer and potential buyers.

Date: 28 July 2021

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