Branding in the hospitality industry is more than just your logo and name, it’s communicating your values to your customers. The brand purpose is at the forefront of a customer’s buying decisions, branding helps to create lasting impressions on your target audience, this allows them clearly know what to expect from your brand, and this in turn distinguishes your hotel from the competitors. With so much importance on social media, a strategy is needed to tell a story that will communicate and define your values, this will build a reputation based on your value proposition. In order to create this message you must know who your customers are and what is important to them, by studying your competitors with comprehensive competitor research, and create a strong brand that defines who you are as a hotel.
If your key value proposition is that you are eco-friendly, choose neutral colours and a look and feel that highlights these values, such as wood, leaves and natural tones for example in your logo and choose a brand name accordingly to make sure your logo ties all of this together. Alternatively if your focus is on luxury, choose clean simple designs and fonts, that help to communicate about the services you provide with visuals that communicate a luxury concept. Creating and emotional connection with an effective branding strategy, is about building a reputation through all of your visual communication with your customer. The products and photographic style of images and the stories you tell. To transfer among your target audience across different segments, tourists, business travellers, cultural tourists and alternative traveller’s. These series of choices define who you are as a hotel.
By creating a strong narrative for hospitality business and a philosophy that differentiates you from the competition is paramount to connect with your guests and make them choose you. Building an effective branding strategy allows customers to remember and distinguish you from the rest of the hotels. Ultimately people buy experiences and research shows that many decisions are driven by emotions rather than logic. Branding also helps to establish trust by being consistent in your message you can stand out from the competition and create a narrative with your existing and potential clients, encouraging them to always be repeat customers. Building relationships with your guests pre-stay, during the stay and post-stay, is the key to encouraging word of mouth on social media. The quality of the imagery, videos and branding means the more likely people are to share their experience helping your brand grow exponentially.
Define your philosophy what do you want people to remember you for ? Defining a philosophy should be the principle behind your branding strategy. The important part of your philosophy is to make your values tangible with meaningful products and experiences helping to position you in the market showing the guest journey. Your philosophy is the story that will make your potential guests connect with your brand.
As well as the happy memories we associate with our favourite hotels, it’s also the little treasures that are taken home from luxurious stays that make all the difference. Branded products are the items that bring the hotel experience home and extend the holiday or weekend break, and your guests can make their home look and feel like a five-star luxury hotel and is easier than ever thanks to the online availability of hotel-branded products. With so many hotels for travellers to choose from, the guest experience is not just about a good night’s sleep, but about the buyer’s journey with your brand. As the hospitality industry is such a highly competitive environment you need to create a remarkable experience for your guests, and promotional products for hotels play a large part in your brand awareness.
Guests love promotional products so much that they do a fair share of your brand advertising themselves, by sharing experiences on social media. New guests look for promotional items to take with them to remember their experience. Returning guests like consistency they often look for the same branded products in the room, like a promotional gift with your logo. And many hotels encourage guests to take items from their room.
Eco friendly Promotional Products
We’ve all seen the linen signs in hotel rooms offering the option for guests to reuse towels, rather than using gallons of water washing towels unnecessarily. Showing your guests that you are committed to the environment is a great way to show that you are dedicated to using eco-friendly promotional products. Hotels use wooden promotional pens as an environmentally friendly alternative to metal and plastic. Bamboo is a popular choice as it is biodegradable your logo and hotel will achieve a natural feel with use of eco-friendly objects.
Another opportunity for promotional items in hotels is with spa themed lotions and gift sets. These products will make your guest experience stand out from the rest. when a spa treatment is accompanied by lotions and other spa products that are branded, it makes the experience more unique and personal.
With the rise in consumer awareness of eco-friendly products we can brand a wide range of natural materials bamboo, oak, glass, paper, card and ceramics as the laser process uses only light to engrave or mark a material this is an eco-friendly alternative to printing on to products and gives a high quality and long lasting finish.
Promotional umbrellas are effectively used to create a great guest experience. The concierge provides umbrellas to guests who need to go out in the rain. Guests will most likely return the umbrellas after they’re finished using them, but if not, these products will provide brand exposure wherever your past guests use them. Low cost umbrellas are a good option should a customer keep it.
Keeping up brand consistency with items such as laundry bags for housekeeping services. Your guests will be exposed to branding throughout their stay. Even simple products like a draw bag for a well-rounded experience. If your guests recognise your dedication to making their experience memorable they are much more likely to stay with you again and recommend friends and family.
Branded notepads in individual rooms will be convenient for guests to use, also promoting brand exposure. Your guests will need notepads to make notes for things like phone numbers, directions and restaurant names. These small items don’t use too much desk space in rooms and are useful.
Hotel Soap and Other Bathroom Accessories
The standard for a hotel is all the necessities that a customer may need right after they get up. This is also the place where you can make all the difference and reinforce a for your hotel. Bamboo tooth brushes can be engraved with your logo and it’s the presence of this type of product that exudes luxury, leaving a lasting impression. Having the logo of your hotel on bathroom accessories such as organic soap, leaves the impression of your concern for the environment. Your guests need to be pampered just the right amount helping your hotel climb the stairs of luxury.
Luxury Hotel products
Having an entire selection of branded luxury items is everything, hotels that realise this see higher profits. Every business in this industry has the potential to grow as long as they capitalise on their marketing strategy for branding. Engraved luxury hotel products have gained exposure, earning reviews from across the united kingdom simply because the guests felt right at home. All kinds of customisation is possible on virtually any material, and a wide range of products can be cost effectively engraved by laser engraving. Giving your hotel the luxury touch with all of your complimentary amenities and going the extra mile can help you gain a lifetime support of the guests you serve. They will not only stay again, but they will also be recommending you increasing your profitability.